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Saudi Arabia pays for naming rights to ATM

By purchasing the name rights to Atletico Madrid's stadium for the ensuing nine years, Saudi Arabia has strengthened its branding campaign with the Spanish team.
AtlƩtico announced on Wednesday that its Metropolitano stadium will now be known as the Riyadh Air Metropolitano until 2033. Since the previous season, the team has been sponsored by Saudi state-owned Riyadh Air.
The amount that Atletico received for the new deal, "which makes the Saudi Arabian company the most important sponsor in the club's history," was not disclosed.
#atleticomadrid


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