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The mind behind the 'Doped Games'

Mark Zuckerberg chose a motto early in the new millennium as he transformed Facebook from a dorm room hustle to an innovative billion-dollar business.

He advised coworkers to take action first and then apologize. The pursuit of a goal that would justify everything should undermine long-standing beliefs, injure competitors, and bruise the egos of the establishment.

It became the catchphrase of the disruptor, a way of thinking that could transform a brilliant idea into a glittering fortune in an instant.

Aron D'Souza is now extending the same invitation to the top athletes in the globe.


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