He advised coworkers to take action first and then apologize. The pursuit of a goal that would justify everything should undermine long-standing beliefs, injure competitors, and bruise the egos of the establishment.
It became the catchphrase of the disruptor, a way of thinking that could transform a brilliant idea into a glittering fortune in an instant.
Aron D'Souza is now extending the same invitation to the top athletes in the globe.