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Ultimate Frisbee's 2024 Leap: UFA Rebrand & Growth

In January 2024, Ultimate Frisbee witnessed significant strides in its journey towards global recognition and professionalization. The key highlight was the rebranding of the American Ultimate Disc League (AUDL) to the Ultimate Frisbee Association (UFA). This strategic move, initiated through a licensing agreement with Sport Dimension Inc. (SDI), aims to enhance the sport's visibility and growth.

The introduction of the Professional Ultimate Frisbee™, or Aria disc, marks a new era for the sport, promising improved performance in games starting from the 2024 season. Furthermore, the UFA's commitment to expanding Ultimate Frisbee globally signifies a promising future for the sport.

These developments, including the anticipated return of the 2024 Beach Championships to Virginia Beach, highlight the sport's increasing popularity and its journey towards professionalization and wider recognition.

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