
In a strategic move, Reliance Industries has entered the esports market through a joint venture with Denmark`s BLAST Esports, launching Jio BLAST eSports with an impressive initial investment of Rs 5 crore. This collaboration aims to harness BLAST`s expertise in global tournament production alongside Reliance`s technological prowess, setting the stage for large-scale esports events on the JioGames platform. The venture promises comprehensive services, including tournament management, marketing, production, and broadcasting, all designed to cultivate a sustainable esports industry in India.
Moreover, Primecraft CEO Rakesh Eligapalli has underscored the rapid rise of esports betting in India, stressing the need for localisation and responsible gaming practices. As esports betting captures the interest of younger audiences, platforms must adapt to offer regional language content and local payment options to thrive. These developments herald a vibrant and expanding esports landscape in India, with new leagues, major tournaments, and corporate investments shaping the future of competitive gaming. For more insights, check out esports news and esports business.
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