Morocco is undergoing a cultural and socio-economic transformation, positioning itself as a key player in African sports. With a growing contribution to its GDP, from 0.64% in 2008 to 2.5% in 2023, the country is becoming a fertile ground for sports innovation. Champions like the Jkitou family and the Oubaali brothers serve as role models, inspiring a new generation with their dual culture and deep connection to their roots. #sportinmorocco,#africantalent,#sportsinnovation
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