NRL Breaks Records with $744M Revenue Surge

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NRL`s 2024 season marks record revenue, attendance, and participation, showcasing significant growth and international expansion.

The National Rugby League (NRL) has achieved remarkable milestones in 2024, reporting a record revenue of $744.9 million, marking a $43.7 million increase from the previous year. This financial success has led to an operating surplus of $62.3 million, continuing a streak of four consecutive surpluses that totals over $226.5 million in four years.

Viewership and attendance figures have soared, with 22.5 million viewers tuning in across Australia and New Zealand, and a record attendance of 4.79 million at NRL fixtures. Participation in the sport has also surged, with over 1.03 million participants, reflecting a 20% increase from last year, including a notable 15% rise in female participation.

The NRL`s international expansion is gaining traction, highlighted by the inaugural season-opening game in Las Vegas, which was a resounding success. The next event is scheduled for March 1, 2025, at Allegiant Stadium, featuring a quadruple header that includes a Super League clash and two NRL matches.

Plans for future growth include the introduction of a new team from Papua New Guinea in 2028 and a potential 19th team in Perth. The women`s game is thriving with a 12-team NRLW competition, further enhancing the league`s appeal. The NRL`s financial health has enabled increased support for clubs and grassroots programs, with assets now valued at $322.4 million, a significant rise from 2023.

NRL annual report, NRL revenue

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