WNBA`s free agency ignites major trades, featuring Alyssa Thomas, Kelsey Plum, and rising star Caitlin Clark.

The WNBA is witnessing a transformative period as the free agency signing window opened on February 1st, igniting a flurry of blockbuster trades. The Phoenix Mercury made headlines by acquiring Alyssa Thomas and Satou Sabally from the Dallas Wings and Connecticut Sun, while the Sun welcomed Natasha Cloud and Rebecca Allen among others in a strategic reshuffle.

Another significant trade involved the LA Sparks, Las Vegas Aces, and Seattle Storm, with Kelsey Plum heading to the Sparks and Jewell Loyd joining the Aces. These moves signal a competitive shift as teams bolster their rosters for the upcoming season.

Financially, the league is poised for growth, with Deloitte projecting that women`s elite sports will generate over $2.35 billion by 2025. This surge is partly fueled by the "Caitlin Clark effect," as her rising stardom continues to attract fans and enhance viewership for the Indiana Fever.

Looking ahead, the 2025 WNBA Draft is generating buzz, particularly with the Dallas Wings holding the No. 1 pick, likely to select Paige Bueckers from UConn. Additionally, Maybelline New York`s partnership as the official beauty partner for the 2025 WNBA Canada Game marks a significant step in promoting the league`s brand and visibility.

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