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Game attendance also surged, with over 2.35 million fans attending games, a 48% increase from the previous season. The league recorded 154 sellouts across its teams, a 242% jump compared to last year, reflecting the growing popularity and excitement surrounding WNBA games.
Off the court, the WNBA capitalized on its momentum with increased visibility and strategic marketing. Data from Morning Consult highlighted elevated public perception, with more U.S. adults reporting exposure to positive messaging about the WNBA than in previous years.
The league's expansion also played a crucial role, with the introduction of new teams like the Golden State Valkyries, who selected players for their inaugural roster in the 2024 WNBA Expansion Draft presented by State Farm.
#WNBA,#WomenInSports,#Basketball,#SportsGrowth,#WNBAExpansion
